Ready to take the initiative & join our newsletter?

From the Vault: Tony Robbins & Jay Abraham

World-class marketing, strategic innovation and how to grow a business exponentially

In this special mini-season, we are unlocking the vaults to bring you exclusive, in-depth conversations between Tony and four truly outstanding achievers and impressive innovators. These dynamic individuals are not just experts in their respective fields — they are pioneers. They are charting new territory and breaking new ground. And their insights, ideas and drive are shaping the world we live in.

With each episode, you will be privy to a wealth of powerful ideas and strategies that you can use immediately to increase income, influence others more effectively, advance your career, enhance your personal relationships, improve your health, eliminate fears, and experience more joy and fulfillment in your life.

In this two-part episode, you will hear an exciting discussion between Tony and marketing expert and business consultant, Jay Abraham, and learn how a few simple strategies can dramatically increase your income. Known as “The Billion Dollar Man,” Jay has helped over 10,000 businesses and practicing professionals in 400 industries to dramatically boost their revenue and profits. Jay has also been recognized by Forbes Magazine as one of the Top 5 Executive Coaches in the country, and personally conducted more than 150 high-level seminars around the world.

Jay Abraham’s net worth, which includes over $20 million in consulting fees alone, is proof enough that he’s a marketing genius. In this episode of the Tony Robbins Podcast, Jay talks about the core concepts that he’s used over the years to build his reputation, many of which coincide with Tony’s own beliefs. Listen to what Jay has to say about a company’s intangible assets, how to create upside leverage and how changing an opening premise can lead to massive shifts in a business.

Listen on iTunes now

Jay Abraham, Marketing Expert

Jay Abraham, Marketing Expert

Jay Abraham Show Notes

Part 1

[5:45] Intangible assets that business owners must leverage
[11:50] Analyzing, measuring and replacing underperforming aspects
[14:00] First impressions and first statements
[17:40] The lifetime value of a customer
[20:00] Incentivizing employees
[20:45] Ingenuity to find new points of leverage
[22:00] Jay’s experience turning “Icy Hot” around
[26:30] The power of one small shift
[27:50] Three ways to grow a business exponentially
[33:40] What stops people from optimization
[40:00] The value you bring to a customer
[43:00] Measuring, quantifying and improving your processes
[48:10] Why most businesses fail
[50:00] Building pillars that will support your business
[57:00] Providing comfort for your customer can bring in more revenue

Creating raving fan customers

Jay encourages his clients to analyze the lifetime net worth of their customers to determine how much to spend on marketing. When you put effort into creating raving fan customers, not only does their net worth increase, but they also end up doing much of the selling for you. When you look at how much revenue a single long-term customer can generate, you’ll view the money and effort you put into marketing to them from a much different perspective.

What is your competitive advantage?

Just like Jay Abraham, Tony understands the power of having a competitive advantage over others in your industry so you can be the disruptor, not the disrupted. Once you know what your advantage is, Jay suggests using it to craft an opening premise that shows what your customers or prospects will gain from doing business with you. Your opening premise could be the verbiage on an ad, the message you send out via social media or even the first lines your salespeople use when contacting prospects.

Achieving explosive growth

Jay and Tony believe that most businesses have the potential for sustainable, explosive growth, but that most people never realize their business’ true potential. When you understand what it takes to harness your intangible assets and capitalize on your marketing efforts, you can take growth to the next level while still staying true to your core values and creating a positive organizational culture.

If you want to hear more about marketing and growth, you can check out Jay Abraham’s books, visit his website or listen to part two of his talk with Tony.


The 2-millimeter rule – The slightest adjustments in your business can yield massive results over time.

How to build a $10M business – Dave Kerpen, CEO of Likable Local and Cofounder and Chairman of Likable Media, reveals his 10 key ways to growing a $10 million business.

Is it time to fire your customers? – From toxic employees to customers and clients, knowing when it is time to end a relationship is a key lesson for anyone serious about creating lasting success.

Team Tony

Team Tony cultivates, curates and shares Tony Robbins’ stories and core principles, to help others achieve an extraordinary life.

related posts
The Tony Robbins Podcast

Are you a giver or a taker?

Read More
The Tony Robbins Podcast

Airbnb & the art of resilience

Read More
The Tony Robbins Podcast

The ultimate customer experience

Read More

Get Tony Robbins' articles, podcasts and videos in your inbox, biweekly.