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The Entrepreneur Playbook

Tony Robbins on how to find what you’re made for – and turn it into a business

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Did you know that a staggering 96% of businesses will fail over a 10-year period of time? And as for the remaining 4%, it does not necessarily mean they succeed, it means that they’ve survived.

So what does it take – not only to launch a business, but to grow and scale is a successful and sustainable way?

In this episode of the Tony Robbins Podcast, we’re taking you to Joe Polish’s Genius Network, where Tony recently sat down to give his best advice for entrepreneurs and to discuss what it takes to really change the game.

It’s not just about having the best product or service. And it’s not just about having the strategy or skills necessary to run a company. Because business, as Tony says, is for gladiators. And you absolutely must understand the psychology necessary to wage the battle that is growing a business if you want to succeed.

So what does it take? What are the moments that will define you as an entrepreneur? And how can you bring more value to the table than anyone else? Listen to this episode now to find out how you can scale a successful business and build a brand that will ultimately change the game.


[00:55] Introduction
[02:00] Joe introduces Tony and Dean Graziosi
[03:40] What doesn’t Tony have an answer for?
[05:50] Do it for passion, not for money
[06:10] The importance of innovation and marketing
[06:30] Start with a mission and finding how to add value
[06:50] Joe Gebbia’s trajectory over a decade
[07:10] Culture is the ultimate element to building your brand
[07:40] Namale Resort
[08:00] Finding a way to do more for others than anyone else
[08:45] The beauty of competition
[09:15] Don’t just advertise, become the expert
[09:25] Value-added marketing
[09:40] It takes 16 impressions to inspire buying behavior
[10:10] Do something where marketing isn’t marketing
[10:30] The 17-year old kid in real estate
[11:35] Find a way to stand out from the crowd – the trash strike example
[14:10] Authenticity plays a critical role
[16:00] Building reciprocity with your customers
[17:00] Double the value you add
[17:20] Bringing innovation and marketing to the forefront
[18:35] Innovation can mean raising your price
[18:55] What innovation really means
[19:25] Changing the way something is perceived
[20:55] The man who was copying Tony constantly
[22:00] Does change happen in a second?
[22:35] Staying in a relationship too long
[23:20] It’s not conditions, it’s your decisions that really matter
[24:15] You can’t build a massive business without building a culture
[24:35] To influence another human being
[24:55] State and blueprint
[26:00] Understanding their fears and desires
[26:15] Congruence
[27:15] Dean’s weekly video system
[28:35] Learning how your customer feels at every level
[32:05] Working for a company that really cares
[32:45] Handling the fear in 2008
[33:45] Who is your ideal client?
[34:05] Raving fans vs. satisfied customers
[35:15] Understanding your ideal client
[35:25] What is your irresistible offer?
[35:40] Tony Hsieh example
[37:15] Winter is coming
[37:45] Most businesses will be destroyed by winter
[38:00] Winter is an opportunity to grow geometrically
[38:55] Baby boomers are heading into retirement
[39:30] Prepare now for winter and you’ll find opportunity
[40:30] The better entrepreneur looks for winter
[41:15] You will be terminally intermediate unless you challenge yourself
[42:40] Tony’s seminar in Canada
[47:20] Getting crystal clear on where you want to go
[48:50] What would the best year of my life look like?
[50:40] Don’t fall in love with your product or service
[51:55] Fall in love with your customers
[52:00] Become and owner, not an operator
[52:30] Hire people smarter than you
[55:20] Advice for a passion project
[55:35] A belief is a poor substitute for experience
[55:50] Give people an experience
[56:00] Branding is identity
[56:05] Identity is the strongest driving force we have
[57:50] Hunger trumps intelligence any day
[58:40] Where does your hunger come from?
[59:00] What are you made for?


6 proven recruitment strategies – Learn how to hire the right people so that you can build a team that supports and grows your business.

Transform your client experience – Create raving fan clients by constantly adding more value that anyone else in the game.

Mindful scaling – While many entrepreneurs focus on how to achieve rapid growth, time would be better spent on forming a solid foundation upon which to build your business.

Team Tony

Team Tony cultivates, curates and shares Tony Robbins’ stories and core principles, to help others achieve an extraordinary life.

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