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The new face of retail

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In this episode of the Tony Robbins Podcast, we’re wrapping up our Business Mastery Panelists series with a woman who changed the way millions of people shop, and the way million of women get ready – Alexandra Wilkis Wilson.

Wilkis Wilson was one of the co-founders of Gilt Groupe – the members-only flash sale site for the most coveted fashion brands. She also served as CEO of Glamsquad, the NYC-based startup that offers on-demand hair and makeup services. And she even started a mobile makeover service called Fitz that helped customers give their wardrobe a fresh start. It’s fashion and beauty – revolutionized.

And at Business Mastery, Tony spoke to Alexandra about each of these companies and how she helped build them into businesses that thrive – even during economic winters. They dig into the secret behind Gilt’s growth, how critical it is to build trust, but still move quickly, and why women have unique advantages when it comes to customer acquisition strategy.


[01:30] Introduction
[02:30] Tony welcomes Alexandra
[03:40] Launching in 2007 – it came from a place of passion
[04:25] Establishing clear roles among founders
[05:40] Flexing her multilingual skills in business
[06:25] Adjusting how you speak to someone based on their objectives
[08:10] The secret to Gilt’s growth
[09:20] Building a business that would thrive during winter
[10:20] Finding the capital to purchase inventory
[10:40] Moving from venture to private equity funding
[11:20] It’s all about smart money
[11:40] The future of traditional retail
[12:20] The subscription model
[12:40] Catering to the time-starved customer
[12:55] Bringing services into the home
[13:10] Leaving Gilt to lead Glamsquad
[16:10] Glamsquad started as an app
[17:10] Vetting employees
[18:10] Building trust with customers
[19:00] Taking massive action – now
[20:20] Launching the first sale on Gilt – without a return policy
[21:30] Fitz
[22:00] The average person wears only 20% of their wardrobe
[23:00] Taking the time to understand your customer
[23:20] Challenges as a woman in business
[24:40] Advice to a female entrepreneur that’s just getting started
[25:25] The importance of networking
[25:50] Knowing the milestones to hit along the way


Don’t compete. Create. – Disruption is only a piece of the puzzle when it comes to creating new markets – what it really comes down to is non-disruptive creation.

What’s your exit strategy? – Hear what Tony has to say about the importance of an exit strategy for your business.

Who should you hire first? – Learn the keys to making effective and efficient hires that will create a seismic shift in your company.

Team Tony

Team Tony cultivates, curates and shares Tony Robbins’ stories and core principles, to help others achieve an extraordinary life.

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