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Conor McGregor, the undeniable force

Tony talks to “The Notorious” about his unwavering certainty, ruthless mindset and how he became the king of combat sports

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This episode contains language that may be inappropriate for some listeners. To listen to a clean version, see below.

The first fighter ever hold two UFC belts at the same time, Conor McGregor will go down in history as one of the greatest mixed martial arts fighters of all time. To call him confident would be an understatement – he has an unshakeable certainty in himself that has pushed him to overcome incredible odds – like many other successful athletes.

Born and raised in a rough, working class suburb outside of Dublin, Conor refused to be shaped by the limits that defined where he grew up. Just days after Conor announced his retirement from the sport in March this year, he spoke with Tony about the ruthless mindset and unwavering passion that took him from being a plumber’s apprentice to worldwide fame as the most “Notorious” fighter on the planet, and the biggest name in the UFC.

And for those diehard fans – you’ll also get an inside look at two of the most anticipated fights in combat sports: Conor’s landmark boxing match against 11-time world champion Floyd Mayweather Junior – and his lightweight MMA title fight against Khabib Nurmagomedov. Conor breaks down what led to his defeat, and reveals just what happened in the chaos that ensued afterwards – what he refers to in this interview as the “real” fight.

But Conor McGregor isn’t just a fighter. His new whiskey company, Proper 12, is a huge success. He’s a dedicated father of two – but you won’t catch him in dad jeans. He’s got a great sense of fashion, which if you’ve seen pictures of him, you already know. He has a big heart, he gives generously to hospitals and first responders. And despite all the trash talking, he is humble in both victory and defeat. Love him or hate him, Conor McGregor is unapologetically Conor McGregor.


[03:13] Early days as a plumber’s apprentice
[03:45] Conor’s work ethic and passion
[04:15] Passion for fighting and whiskey
[05:07] Use power to lead, not boss
[05:30] The hard-working town of Dublin 12
[06:02] Desire to break the mold
[06:33] Transition from plumber to fighter
[07:03] The desire for something better
[07:25] An Irishman in the UFC
[07:59] The formula for creating success
[08:33] McGregors are warriors
[08:53] The law of attraction
[09:24] Visualize, see, tell
[10:35] Importance of being “all-in”
[11:10] First visions of selling out soccer arenas
[12:00] The power of internal dialogue
[12:28] Learning is daily
[12:52] Conor’s morning ritual
[13:22] Bringing the game to Ireland
[14:13] Relationship with the UFC
[14:44] Ireland on the UFC belt
[15:07] Importance of physical fitness
[15:54] The one trait of the successful
[16:14] Lebron’s health team
[16:43] Why you can’t be half way in
[17:15] Conor’s thank you to Tony
[17:35] Influence of Muhammed Ali
[18:09] Trash talking
[18:58] Why Conor got into combat sports
[19:20] Why the tough guys aren’t tough anymore
[19:57] Wits beat toughness
[20:13] Trash talking as psychological warfare
[21:00] Making Jose Aldo a champion
[21:17] The fight game is psychological
[21:41] When visualizations come true
[22:06] Conor’s love of fashion
[22:44] Where the love for money began
[23:10] The August McGregor clothing line
[24:00] Most significant fight moment
[24:57] Conor’s blessing and curse
[25:38] The last fight with Khabib
[26:12] This errors in the Khabib fight
[26:51] The fight after the fight
[27:20] Focus on defense
[28:01] Training with other wrestlers
[28:25] Letting the external infiltrate the internal
[29:03] The boxing fight with Floyd Mayweather Jr.
[29:52] Convincing Floyd to fight
[30:34] Preparing for the fight
[31:00] The Mexican boxing style
[31:36] Will there be a rematch?
[32:00] Training and creating stamina
[32:35] The McGregor FAST program
[33:15] Lack of commitment is an insult
[33:54] Have to be willing to die
[34:40] The sport of gladiators
[35:18] What really happened after the Khabib fight
[35:51] Being humble in victory and defeat
[36:15] Khabib’s brother joins the fight
[37:00] Mindset during the brawl
[38:00] The afterfight – the “real” fight
[38:43] Conor’s Irish Whiskey, Proper 12
[39:14] The pride in Irish Whiskey
[39:51] Taking on Jameson, the King of Irish Whiskey
[40:20] Entering the whiskey business
[40:42] Decision not to do an endorsement
[41:00] The Dublin 12 whiskey making process
[41:40] Work with children’s hospitals
[42:20] Work with homeless, maternity hospitals
[42:45] Donations to first-responders
[43:43] Being rewarded in public for what you do in private
[44:20] Giving time vs. money
[45:07] Developing discipline
[45:33] The power of hard work


Team Tony

Team Tony cultivates, curates and shares Tony Robbins’ stories and core principles, to help others achieve an extraordinary life.

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