Business Mastery

VIRTUAL | August 27 - 31, 2021

What is Business Mastery Virtual?

Business Mastery Virtual is a 5-day event that will help you understand what’s really impacting your business in today’s climate, then optimize your strategy to make your organization truly unshakeable. You will:

– Discover the surprising and critical factors that are holding your business back. 

– Learn how to use changes in the economy as opportunities instead of letting them become roadblocks.

– Create a monumental vision for your business that reignites your passion and purpose. 

– Gain actionable strategies and tools to grow your business beyond your wildest dreams.

Tony Robbins’ Business Mastery program is more essential to your business success now than ever before. And with the virtual event, you can still expect the same interactive activities, powerful energy and transformative experiences as in-person events – you’ll even be able to connect and network with other successful and inspiring business owners. Shorten your learning curve, break through and move forward with confidence and clarity at Business Mastery Virtual.

Who is Business Mastery Virtual for?

Business Mastery Virtual is for anyone with an unstoppable hunger and insatiable need for growth. It’s for entrepreneurs who want to start a new business or transform their existing enterprises. It’s for established executives and managers who need to refocus and realign their psychology. It’s for successful business owners who are ready to create their exit strategy. Business Mastery is for anyone who wants to reach the heights of business success and live the life of their dreams, on their terms.

Why Business Mastery Virtual?

Business Mastery Virtual is unlike any other leadership or business training on the planet: It’s the only event where you’ll learn the same techniques Tony Robbins uses to run his companies. Plus, Tony brings in business masters like Keith Cunningham and David Meerman Scott to share even more valuable insights from their decades of experience.

Business Mastery Virtual is also the only current business training with a fully immersive virtual experience, including an interactive app and a swag box filled with fun items to make your experience even more engaging. Get ready to be moving and shaking along with thousands of other business owners during the unmatched energy of a Tony Robbins live event.

Why Tony Robbins for business?

As an entrepreneur, Tony Robbins is an unmatched expert on what it takes to be successful in business and beyond. He is a partner in 70+ companies with combined annual sales of more than $6 billion per year and more than 1,200 employees across 8 sectors including biotech, finance and non-profit. As the best-selling author of UNSHAKEABLE: Your Financial Freedom Playbook and most recently The Path: 

Accelerating Your Journey To Financial Freedom, Tony’s business advice has helped millions, including Marc Benioff of Salesforce and investor Carl Icahn.

Tony Robbins’ expertise is recognized across the business world: He was named one of the “Top 200 Business Gurus” by Harvard Business Review, one of the “Top 50 Business Intellectuals in the World” by Accenture and one of the “Top 6 Advisors to Help Clients Take Their Business to the Next Level” by American Express. Fortune Magazine crowned him the “CEO Whisperer” and Worth Magazine has named him among the top 100 most powerful people in global finance. Tony is truly a business master and a defining voice in life and business strategy.


Learn a systematic method to uncover and resolve every business problem that has not yet been solved by you and your team. By looking at your business through a new filter, you will discover what needs to be solved first and how to capture, categorize, and sequence your approach to build momentum and maximize success.


Know exactly where your business really is — not where you think it is. The competitive advantages that put you in business and made you successful in the first place are almost certainly not sustainable moving forward.


Realize the impact of your organization’s “Stage of Life.” Organizations, like living creatures, have stages of life — they are born, they age, they mature, and they die. Only by understanding where your business is in this cycle can you anticipate, prepare and solve the inevitable challenges that will occur in your business in advance.


We brought together an exclusive group of individuals who have devoted their time and energy to helping entrepreneurs.


Lead Speaker






Past Speaker


Past Speaker


Past Speaker


Past Speaker


Past Speaker


Past Speaker


Past Speaker


Past Speaker


Past Speaker

Tony Robbins ranks among the "Top 200 Business Gurus"

Harvard Business Review

Tony Robbins ranks as one of the "Top 50 Business Intellectuals in the World"


Tony Robbins named one of the top 6 advisors to help clients take their business to the next level

American Express

Business Mastery is where you take control of your business, massively increase profits, create sustainable growth and get your time back. All this, from world-leading experts in business, leadership, finance and marketing. In just 5 days. Can you afford NOT to be here?

Grow your business by 30-120%

I'm Ready!

Daily Schedule


This event is designed to be a fully immersive event just like Tony’s in-person events. To get the most out of your event, it is important that you block all day for the event days to ensure you are focused and ready to experience your breakthrough! If you are in a different time zone, we recommend shifting your schedule on event week to be able to fully immerse yourself!

An approximate daily schedule will be communicated in your pre-event emails!

    Your first step in attending your event will be your personalized virtual registration process. This is a required and important step for your event. There will be three (3) quick steps for virtual registration:

    1. Answer a few quick questions so Tony can help tailor the event to your needs.
    2. Sign a virtual waiver.
    3. Tech Check - This is a required part of your registration when our team will help guide you on how to best interact during the event and make sure you are set up to make the most of your experience. Some of it is related to how you will interact during the event, so make sure you complete virtual registration using the device you plan to use during the event.

    Virtual registration will be on Friday, March 19, 2021. You’ll receive an email with instructions and a link to complete registration on March 19. Below is a list of specific registration times:

    Friday 3/19/2021

  • Platinum Priority Registration from 12pm-1pm PT/ 3pm-4pm ET
  • Main Registration from 1pm-7pm PT/ 4pm-10pm ET
  • Spanish Registration from 4pm-7pm PT/ 7pm-10pm ET
  • Russian Registration from 1pm-4pm PT/ 4pm-7pm ET/ 11pm-2am MSK
  • Japanese Registration from 4pm-7pm PT/ 7pm-10pm ET/ 8am-11am JSK
    After completing virtual registration, you will get access to your Event Dashboard. Your Event Dashboard is where you will access the event every day, interact with Tony's team throughout the event, get important event updates, access your Daily Fillable Worksheets and find additional event resources. You will get the link to your Event Dashboard after you’ve completed virtual registration on event week!


  • Make sure you have the Zoom app downloaded on the device you’re using for the event.
  • After virtual registration, a button will appear on your Dashboard to join the Main Room. You will access the event each day using this button.
  • You can join from your phone or a tablet but we highly recommend a large screen – a laptop desktop or even better, your TV! THE BIGGER THE BETTER!
  • You can log in to your dashboard on up to three devices but you can only join the main room through one device.
  • As part of the event, there will be breakout exercises and team activities. Our team will automatically place you into a separate breakout zoom room for these exercises and activities. If you have joined using a Chromebook or Chrome OS you will be unable to join breakout rooms and miss this integral part of the event. We highly encourage you not to use a Chromebook or Chrome OS for this event if possible.

    Before your event, we’ll be mailing you a box full of everything you need to elevate your experience and support your breakthroughs! This box will include your event manual, any materials you’ll need for event activities, along with some special goodies designed to amp up the fun and engagement throughout the event!

  • Strong internet access
  • A webcam
  • Pen & paper
  • Comfortable seat
  • Your Fillable Worksheets (accessed through your Event Dashboard which you will have access to after your virtual registration)
  • A space where you can close off noise, distractions and light to be able to fully immerse in the process
  • Recommended: Tony and his team tested out some equipment to elevate your at-home experience even more. If you want to get the exact speakers and headphones that Tony believes is best for this event, you can click here for his full recommendation!
  • Please know that these are completely optional and your BM Virtual experience will be off the charts no matter what!


    Throughout the event, our team will be sending important updates and information through the Telegram app! We highly encourage you to follow the instructions below to download Telegram and join our Event Channel. There are no costs for downloading the app! To join, please complete the following steps:

    Download and install the Telegram App on the device you want to use to receive updates throughout the event. The Telegram App is available in The App Store and Google Play store, or you can simply use the links below:

  • Android:
  • iPhone/iPad:
  • PC Computer:
  • Mac Computer:
  • Enter your name and photo and decide if you want to sync your contacts.

    Once you have downloaded and installed Telegram on your device(s), use the link below to join the Event Channel. If you want Telegram on more than one device, you MUST follow these instructions on EVERY device you plan to use. NOTE: You must have completed Steps 1 & 2 for the link below to work – if you have not downloaded the app, you will get an error message when you click on the link.

    Business Mastery Virtual Telegram Channel:


    LET TONY HEAR YOU! You can join Tony Robbins in the studio LIVE through APPLAUSE.

    With the Tony Robbins Experience app YOU can express your emotions and reactions to Tony in real-time during the event with your smartphone or tablet. The more you click or shake your device: the louder it becomes in the studio for Tony!

    Here are instructions for downloading and setting up the app below.

    1. Open the app store on your mobile device and search for “Tony Robbins Experience”. There is a cost of $4.99.
    2. Once the app is downloaded, you will see 4 options for interacting with Tony when you open the app. Each interaction can be activated by tapping the buttons or by shaking your phone. The speaker icon will allow you to mute and unmute.

    *Please know that this is completely optional and your Business Mastery Virtual experience will be off the charts no matter what! This app is only available on mobile devices.


    We are shipping swag boxes with some fun items to keep you engaged throughout the event! We are mailing boxes to as many attendees as possible but may face restrictions with mailing to certain places. Don't worry though – we have created a digital swag box as well which will be accessible on your Event Dashboard after you’ve completed virtual registration!

    Please keep in mind that anyone joining you to watch on your same device will not receive a swag box – your ticket comes with one set of materials.


    A few rules on how to show up and get the most out of your Live Virtual Interactive Experience!

    WHAT TO EAT. There will be short breaks in the program but we recommend preparing your food, snacks and water in advance and keeping them close by so you don't miss any of the action. Be sure to stay hydrated!

    WHAT TO WEAR. Make sure to dress casually and comfortably throughout the event. Just like any of Tony’s in-person events you’ll be moving, dancing and jumping to stay in peak state!

    STAY ON SCHEDULE. This is not a regular virtual event, webinar or online summit. This is a live virtual experience, and you are an important part of it. Be sure to block off the time on your calendar and join us, on time, all days, all sessions.

    BE PRESENT AND REALLY LISTEN. Turn off electronics and make arrangements to minimize distractions. This is not the time to exercise your multitasking skills!

    WEBCAM ETIQUETTE. Turn your video on, so Tony can see you and feel your energy; this will make the virtual experience 10X more fun and valuable for you and for other attendees, too. Double-check your background and be aware of your surroundings.

    KEEP IT CLEAN. This goes for your personal event space (less clutter = more clarity) as well as your body! Eating healthy and getting plenty of rest during Business Mastery Virtual will allow you to be the best you each day, to absorb as much as possible. Keep snacks on hand, just as you would for an in-person event.

    MAKE ROOM FOR EXPANSION. Don’t just open your mind during speaker time. Join the breakout sessions and make time to connect with fellow attendees.

    NO RECORDING OR LIVE STREAMING. Out of respect to every participant, recording any portion of the event is prohibited, just like it is at Tony’s in person events. Any live recordings will be removed.

    • 5 Module Training Series: Learn the strategies & secrets of renowned business experts on how to achieve next-level results in this new economy!
    • Time Of Your Life® Audio Program: In just 10 days you’ll master your schedule & re-establish your priorities for ultimate success using The Time & Life Management (RPM®) System!
    • (6) 30 Minute Coaching Sessions: Receive Elite Personal Coaching to reach your most important goals faster with one of Tony’s world-class Results Coaches!
    • ​GAA Tax Assessment: Maximize your cash flow & uncover hidden savings with a complimentary tax review from Tony’s Accounting Partner!
      ​Business Mastery Breakthrough Community: Become an insider by joining business gladiators like yourself in a community that will inspire & serve your growth in ways you can only imagine!

    Business Mastery Live Virtual Experience: Spend 5 days LIVE with Tony Robbins for an immersive, interactive experience where you will fortify your business, realign your psychology & gain the tools, systems & insight needed to achieve next-level success & results in any economy!

    6 Online Training Sessions: Make it REAL by integrating & implementing everything you learn alongside Tony’s elite team of business experts through this 6 part series.


    In order to maximize your Business Mastery experience, it is important that you:


    • Show up on time
    • Play full out
    • Bring your team with you so you are able to implement a cultural shift company-wide
    • Bring a printed copy of your most recent tax return or financial statement. Working with your own real numbers will help you create customized strategies for the growth of your business.
    • We have incorporated time in the program for you to partake in a mid-day snack break.
    Business Mastery

    Business Mastery

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    frequently asked questions

    How much is the event?

    Price points vary depending on participation. Programs you may have already completed, the number of people in your group, seating type, and timing of purchase determine this. Please contact a Business Mastery Representative at 1-866-696-0679 to learn more about Business Mastery program pricing.

    I want to bring associates or vendors I work with. Is there a discounted rate? Group rates?

    We have discounted rates for business owners/entrepreneurs/etc. who’d like to bring a team with them. Depending on the number of attendees and the time of purchase will impact group pricing. Please contact a Business Mastery Representative at 1-866-696-0679 for Group Discounts.

    What is the breakdown of each day? Can I get a copy of the curriculum?

    Unfortunately the curriculum will not be distributed in advance. Tony is a firm believer in “Full Immersion.” The five days will be a deep dive into your business, evaluating where you are and where you want to be, and learning the strategies that will get you there. At the end of the Business Mastery program, you will be a master of Tony’s 7 Forces that you can apply to your business to see real change. Visit the About Page to learn more about the 7 Forces of Business Mastery.

    What is the Million Dollar Money Back Guarantee?

    If after the FULL FIRST day of Business Mastery you don’t feel that you have received $1 million dollars of value, simply hand in your name badge and workbook and we will refund you for the full ticket price.

    Will Tony be there in person? Is he speaking every day of the event?

    You better believe he will! Tony is the main speaker and will be on stage and fully in action every single day. We usually have 4-6 influential guest speakers at our Business Mastery event, so you’ll also hear from some of the best and most brilliant in business, whom Tony has personally advised and selected.

    How long is the event? How many hours per day are we in session?

    A traditional Business Mastery event is 5 days of full immersion. The program itself is a 12-month commitment that promises real results. Tony is an “Outcome” driven individual–what this means is that each day, programming will go as late and long as is necessary to meet the group’s outcomes! (You’re absolutely going to get your money’s worth.) Some nights will end at 10 PM; some have gone as late as 2 in the morning. If you’re making travel arrangements, we recommend you schedule your flight for the following day. The last day of the event is critical and you don’t want to leave early to catch a flight.

    Do I need to attend other events prior to applying for Business Mastery? Are there any prerequisites?

    No, with Business Mastery we start from the beginning—with figuring out who and where you are as a business. However, you do need to be a business owner, entrepreneur, and/or someone that wants to radically improve your business. If you are interested in one day running your own business, we highly encourage you to attend and start with the right tools and strategies in hand.

    Is there upgraded seating?

    Yes! If you’re interested in upgrading your seat(s), make sure to speak with a Business Mastery Representative at 1-866-696-0679 for details. We have a limited number of upgraded Diamond seats, which provides early entry and seats at the front of the room. Proximity is Power! If you want the best experience possible, upgrade to Diamond.